This year, China’s central authorities have launched a coordinated, multi-pronged campaign to curb excessive competition and “involution” in the photovoltaic (PV) industry, placing significant responsibility on leading enterprises. On September 26, CCTV Finance Channel’s Economic Information Broadcast focused on GCL Technology, the leader in granular silicon, showcasing how a high-tech company actively implements national policies, engages with industry associations, and promotes healthy industrial development—a narrative that resonated widely across the sector.

Following the October 9 joint announcement by the National Development and Reform Commission (NDRC) and State Administration for Market Regulation on tackling disorderly pricing, the topic drew strong market and media attention. On October 10, CCTV aired a high-profile, multi-channel segment on Oriental Horizon, analyzing the “anti-involution” measures and policy signals, again spotlighting GCL Technology as a responsible industry exemplar actively driving high-quality development through self-discipline, capacity optimization, and technological innovation.

Amid rising product homogeneity and industry competition, the government has rolled out a series of “anti-involution” measures—from revisions to the Anti-Unfair Competition Law and Price Law to curbing low-price competition and facilitating exit of outdated capacity. Against this backdrop, GCL Technology has implemented strict capacity controls, optimized inventory management, adhered to demand-driven production, and eliminated low-quality, low-price sales, setting a benchmark for healthy industry development.

One focal point for CCTV coverage was GCL’s Leshan granular silicon R&D and manufacturing base in Sichuan. Executive Vice President Huang Jin highlighted that in H1 2025, GCL’s granular silicon market share reached 24.32%, with inventory cycles reduced to one week, achieving “produce-to-order” efficiency. With policy effects taking hold, polysilicon prices rebounded nearly 70% from their lows, stabilizing the value chain and improving cash flow and operational quality.

Despite industry-wide margin pressures, GCL has strengthened its core competitiveness through technological iteration and cost optimization. The company has achieved positive cash flow for three consecutive quarters while continuing R&D investment in high-efficiency granular silicon and silane gas, driving dual gains in product quality and cost efficiency. By Q2 2025, average production cash costs for granular silicon fell to 25.31 RMB/kg, down 6.5% from Q1, with July marking the first time transaction prices exceeded traditional N-type block materials—breaking the low-price competition cycle through technology.

Meanwhile, the silane gas business, identified as a “second growth curve,” has emerged as a new growth driver. Leveraging the world’s largest silane gas capacity, GCL is expanding into semiconductor ICs, BC batteries, and solid-state battery applications, avoiding commodity-level competition, building cross-domain growth poles, and consolidating operational fundamentals during deep industry adjustment, injecting momentum into efficient, sustainable development.

As CCTV reports noted, the PV industry is transitioning from a “price war” to a “value war.” GCL Technology representatives emphasized that the company will continue responding to the national supply-side reform agenda, driving innovation with technology, guiding development with green and low-carbon principles, and coordinating the industry, supply chain, and innovation chain. GCL aims to help the PV industry move beyond low-price internal competition, contributing a “GCL Solution” to the global energy transition.