[CCTV – Dongfang Shikong] Why Are Multiple Government Agencies Taking Coordinated Action Against Price Wars This Year?Policy Signals to Curb Excessive Competition Continue to Strengthen
Since the beginning of this year, China’s top authorities have launched coordinated and intensified efforts across multiple government departments to address excessive competition in the photovoltaic industry, where severe price wars have eroded industry fundamentals. Leading enterprises are expected to shoulder greater responsibility in restoring healthy market order.
On September 26, Economic Information Network, a flagship program on CCTV Finance Channel, focused its coverage on GCL Technology, a leading granular silicon producer, illustrating how a high-tech enterprise is actively implementing national policy directives, working closely with industry associations, and promoting the sustainable development of the photovoltaic sector. The report sparked widespread resonance across the industry.
Following the joint announcement issued on October 9 by the National Development and Reform Commission and the State Administration for Market Regulation on curbing disorderly price competition and maintaining sound market pricing order, the market reacted strongly, drawing heightened attention from central authoritative media outlets. On October 10, CCTV devoted prime-time coverage on both its General Channel and News Channel, broadcasting a special edition of Dongfang Shikong simultaneously. Under the theme “Why Are Multiple Departments Taking Action Against Price Wars This Year? Policy Signals Against Excessive Competition Continue to Strengthen”, the program once again highlighted GCL Technology as a representative enterprise actively responding to national policy initiatives and taking the lead in driving high-quality industry development. The coverage underscored the company’s leadership role in industry self-discipline, capacity optimization and technological innovation.
As homogenized competition in the photovoltaic sector has intensified, the government has rolled out a series of policy measures aimed at curbing excessive competition. These include amendments to the Anti-Unfair Competition Law and, for the first time, revisions to the Price Law, with a clear policy direction toward restraining irrational low-price competition and accelerating the exit of inefficient and outdated capacity. Against this backdrop, GCL Technology has firmly implemented national policy requirements by proactively controlling capacity utilization, optimizing inventory management, adhering to a production model driven by confirmed sales, and refraining from low-quality, low-price sales—setting a practical example for healthy industry development.
One of the company’s flagship projects, the granular silicon R&D and manufacturing base in Leshan, Sichuan Province, became a focal point of CCTV’s reporting. In an interview with CCTV, Executive Vice President Huang Jinfa stated that during the first half of the year, GCL Technology’s granular silicon market share reached 24.32%, while inventory turnover was shortened to as little as one week, enabling a “produce-as-you-sell” operating model. As policy effects gradually materialized, polysilicon prices rebounded by nearly 70% from their lows, with prices across the value chain stabilizing and recovering. This has led to sustained improvements in corporate cash flow and overall operating quality.
Amid continued profitability pressure across the broader industry, GCL Technology has strengthened its core competitiveness through ongoing technological iteration and cost optimization. The company has achieved positive operating cash flow for three consecutive quarters and continues to increase investment in high-efficiency granular silicon and silane gas R&D, driving dual breakthroughs in both product quality and cost performance.
By the second quarter of 2025, the average production cash cost of granular silicon had fallen to RMB 25.31 per kilogram, representing a further 6.5% reduction from the first quarter. In July, transaction prices for granular silicon surpassed those of traditional N-type dense polysilicon materials for the first time, breaking the cycle of low-price competition through technological superiority.
Meanwhile, the silane gas business—positioned as the company’s “second growth curve”—has emerged as a new highlight. Leveraging the world’s leading silane gas production capacity, GCL Technology is accelerating its expansion into high-end applications such as semiconductor integrated circuits, back-contact (BC) solar cells and solid-state batteries. This strategic diversification not only mitigates the risks of homogenized competition in traditional polysilicon markets, but also establishes new cross-sector growth engines, reinforcing the company’s operational resilience during the industry’s deep adjustment phase and injecting strong momentum into the sector’s transition toward greater efficiency and sustainability.
As emphasized in CCTV’s coverage, the photovoltaic industry is undergoing a fundamental shift from price-based competition to value-based competition. According to GCL Technology, the company will continue to respond proactively to national supply-side reform initiatives, with technological innovation as the driving force and green, low-carbon development as the guiding direction. By strengthening coordination across the industrial chain, supply chain and innovation ecosystem, GCL Technology aims to help the photovoltaic industry move beyond destructive price competition and contribute a “GCL solution” to the global energy transition.
Link:https://tv.cctv.cn/2025/10/10/VIDEQaEGZxhFmjVakziKNhLC251010.shtml